Rekt Brands' Abstract Apple sold out, huh? 220,000 cans evaporated in a crypto-power-chugging-vape-cloud instant, powered by crypto speculation and the allure of DRANK points. You may assume this is just another bizarre crypto gimmick, like Bored Ape burgers or Snoop Dogg nuts. I find something much more depressing bubbling under...
The art world, if we’re real for a moment, can be a pretty impenetrable place. A tiny group of wealthy gatekeepers, some of whom have never even released a game themselves, choose who gets promotion, and who gets… well, rekt. What if the blockchain, and in particular, ostensibly frivolous stuff...
My company Rekt Brands recently released a new product, “Abstract Apple,” a sparkling water that’s infused with adaptogens and nootropics. They’ve tied this awesome new product to the colorful world of NFTs and crypto rewards. This move raises a critical question: Is this a glimpse into the future of brand...
