Tag: marketing

Own's Blockchain Transparency: A Revolution Or Just Clever Marketing?

Own's Blockchain Transparency: A Revolution Or Just Clever Marketing?

• Commentary

Enter Own, the new Web3 social platform that aims to deliver TikTok-like quick-loading, short-form content with crypto payments and blockchain-powered transparency. A crucial question lingers: Is logging everything on the Base Layer 2 blockchain a genuine revolution for content ownership, or just a brilliantly disguised marketing ploy with potentially dangerous...

Finalbosu's NFT Reveal: Genius Marketing or Regulatory Red Flag?

Finalbosu's NFT Reveal: Genius Marketing or Regulatory Red Flag?

• Commentary

Let’s be honest, the NFT space is a total wild west. We’ve watched some of those projects explode and others flop, and the line between innovation and just plain gamble is a fine one. Finalbosu, with its anime-inspired characters and ambitious multimedia plans, has made a dramatic first impression. The...

NFTs Aren't Dead, Brands Just Don't Get It

NFTs Aren't Dead, Brands Just Don't Get It

• Commentary

Big brands are running scared from NFTs? Good riddance, I say. Let them. While Nike's facing lawsuits, Starbucks is shuttering programs, and PUMA’s gone radio silent, something beautiful is happening beneath the surface, especially here in Southeast Asia. That’s because they’re too busy staring at the spreadsheets and the quarterly...

Yahoo Unveils Details Regarding its Brand Family

Yahoo Unveils Details Regarding its Brand Family

• NFT Drops

Yahoo has set very specific roles/functions of its Brand Family. This category is home to familiar names like Yahoo, AOL and Yahoo Advertising. Digital is now at the heart of how services are delivered to citizens, how security is provided, and how experiences are personalized to users.The chief function of...

CoinFerenceX's Decentralized Dream A Web3 Revolution or Just Clever Marketing?

CoinFerenceX's Decentralized Dream A Web3 Revolution or Just Clever Marketing?

• Commentary

CoinFerenceX. Sounds impressive, doesn't it? The first decentralized Web3 event, guaranteeing best-in-class ROI, transparency, & transforming industry conferences as you know them. Let’s slow down that hype train a little bit. Are we about to experience a real revolution in how we organize for events? Or is this just another...

Japan's Bitcoin Revolution: A Boon for Artists and Web3 Creators?

Is Japan on the verge of accidentally unleashing a tsunami of creative destruction and financial liberation onto the rest of the emerging markets? I know this seems like a tall order, but hear me out. Japan’s regulatory change to officially recognize Bitcoin as a financial product. This step is a...

5 Ways This Crypto Bill Empowers Southeast Asian Artists, Not Wall Street

Let’s be honest, when you hear about crypto regulation, your first thought probably isn't Southeast Asian artists finding new avenues for creative expression. Surely visions of Wall Street honchos and inscrutable derivatives dance in your head. Well, what if I told you that the Senate’s Banking Committee just released their...

Crypto's 'Light-Touch' Regulation Gamble Will It Protect You?

The Senate Committee’s proposed “light-touch” regulatory framework for crypto is a long high-stakes poker game. Are we all truly holding a winning hand, or are we collectively bluffing our way into a future financial crisis? It’s a question every investor, every innovator, and frankly, every citizen should want to know....

Trump Jr. at KBW2025: Web3's Punk Rock Moment or Sellout?

Or I think about Nandar, a wonderful Burmese artist that I met in Yangon, sharing with me her latest NFT collection. Each work exploded with vivid imagery, bravely fighting back against the junta’s repressive hold. She began selling them directly to supporters around the world, allowing her to cleverly sidestep...

KBW2025: Is Trump Jr. Web3's Trojan Horse or its Savior?

Donald Trump Jr. at Korea Blockchain Week? It's a head-scratcher, isn't it? About as easy as locating a MAGA hat at a Burning Man soirée. Before we put this down as just another short-lived publicity stunt, let’s take a closer look at what this could IoTally Web3 means. Cynical ploy...

Schiff's Crypto Ban: Is He Protecting Us or Silencing Innovation?

Senator Adam Schiff's proposed crypto ban, the COIN Act, aimed at preventing the President (read: Donald Trump) from dabbling in digital assets, raises a critical question: Is this genuine protection against corruption, or a veiled attempt to stifle innovation, especially for emerging markets? Let's be real, the optics are terrible....

Immutable's Gamble: Will Gas-Free Trading Save Web3 Gaming?

Yet the hype around Web3 gaming is real, offering gamers true digital ownership and player-driven economies. Let’s get real: that promise usually meets a very different fate. High gas fees and a clunky user experience can quickly derail those intentions. Immutable is taking a big bet with its zkEVM and...