In another green step, the Argentine Football Association (AFA) is going all-in on Web3 through STEPN.Genesis NFT sneakers, autographed jerseys, match tickets… Who wouldn’t want to do this? Before we all get carried away about how cool this all is, let’s slow down a bit. Is this a true move...
The luxury market is a rapidly evolving landscape, in which some brands succeed against all odds, and others barely tread water. In this article we’ll break down the success factors that have driven Prada’s ascent to record growth. It will look into Nike’s struggles in the NFT world and how...
Nike, the multinational sportswear behemoth who’s motto is “Just Do It,” finds themselves in an unexpected legal tussle. This lawsuit could have far-reaching implications on the fast-moving universe of Non-Fungible Tokens, or NFTs. Nike’s RTFKT NFTs were recently the subject of a class-action lawsuit accusing the company of deceptive advertising...
