Developed as a family-friendly browser-based board game for casual web3 users, LOL Land has plans to officially launch on April 15. In short, LOL Land, our first consumer-facing product, is built on Abstract Chain, consumer-friendly Layer 2. It was central to Yield Guild Games’ (YGG) strategy to create captivating web3 experiences. More than 40,000 players have already expressed interest in playing the game.

>LOL Land aims to provide both a familiar and fresh experience, incorporating characters and references recognizable to the YGG ecosystem. This leads to a feeling of continuity for long-time community members, while familiarizing newer players with recognizable NFT projects. Players can now pre-register at lol.land to receive welcome bonus rolls.

Integrating Familiar Web3 Elements

Officially licensed characters from Poggy Penguins, a well-known NFT project, will be present within LOL Land, fully immersing NFT holders and gamers alike. It is this integration that looks to connect the cutting-edge NFT communities with more traditional, established communities across the broader gaming audiences. In LOL Land, players roll the dice to move around colorful, elaborate, theme-based boards. It’s this gameplay that makes Ninjas an exhilarating mix of easy to learn, hard to master.

Whether snowy or sandy, the maps will provide a different overall atmosphere and tactical layer to the gameplay. Ice World Wonderland sets up the seasonal, snowy backdrop, and YGG City hints back at Yield Guild’s larger metagame. Beach Day provides a chill, break from reality aesthetic and vibe, and Carnival is created to provide maximum high-risk, high-reward potential.

Players will be able to earn YGG tokens or yield unique NFT rewards through LOL Land gaming experience. This engage and earn reward system creates buy-in and ownership, delivering real-world value back to players for their time and effort. By integrating YGG tokens, the game deepens its ties with the wider Yield Guild Games ecosystem. This action encourages player interaction and creates a compelling sense of community while driving collective continuous improvement.

Abstract Chain and User Experience

The decision to develop LOL Land on Abstract Chain further demonstrates this commitment to user experience. About Abstract Chain Abstract Chain, a Layer 2 blockchain, is purposely built for consumer-grade applications. It provides a great improvement in transaction speeds and fees vs legacy blockchains. This opens up gaming to a wider and easier experience for more casual web3 users.

LOL Land is using the Abstract Chain solution to solve the three biggest barriers preventing mass adoption in web3 gaming. Their mission is to improve access to everyone. That simplicity of use has a universal appeal that attracts everyone and anyone. Seamless gameplay combined with the lure of earning crypto will entice newcomers to develop their first understanding of blockchain technology. Such a targeted training approach dovetails with YGG’s wider mission of creating a web3 gaming experience that’s easier and more fun for anyone to engage with.

YGG's Broader Strategy

LOL Land is an essential part of Yield Guild Games’ mission to develop immensely enjoyable and captivating web3 experiences. Ultimately, YGG’s mission is to onboard the next billion users into the web3 ecosystem through fun, accessible, and rewarding games. The game’s design, reward system, and integration with popular and well-known NFT projects all serve this purpose.

YGG’s commitment to “fun-first” experiences means that entertainment and customer engagement come first, with advanced blockchain mechanics second. We believe that this approach will help to engage a broader audience and cultivate a more sustainable and inclusive web3 gaming ecosystem. LOL Land represents a significant step in this direction, offering a casual and accessible entry point into the world of web3 gaming.