This isn’t just another crypto partnership announcement. This is about giving a voice to the forgotten – the artists of Southeast Asia struggling to break through the noise and build sustainable careers. Lisk is taking an ambitious step with The Binary Holdings (TBH). This exciting partnership would potentially expand access to 169 million users in Indonesia and the Philippines via telco apps! It has the potential to be a true game-changer, and here’s why you need to care.
Is Web3 a real equalizer?
For too long, the interests of a few have overshadowed the artists’ invaluable contributions to our culture and society. Historically, galleries and gatekeepers have had a monopoly on access and editorialized taste. Web3 promised to democratize this, giving artists unprecedented direct access to their audience, and a whole host of new ways to monetize engagement. The reality has been less than revolutionary. High gas fees, complex interfaces, and a general lack of understanding have kept many artists, especially those in developing countries, on the sidelines.
Or picture a young artist in Jakarta, making incredible digital art but unable to connect with anyone outside of her city. They’re brilliant, creative, ambitious but without the means and access codes to navigate the white, patriarchal elitist art establishment. Web3 might be their way out, but the barriers to entry are simply insurmountable.
- Problem: High gas fees on Ethereum.
- Problem: Complex Web3 wallets and interfaces.
- Problem: Lack of awareness and education about Web3 opportunities.
Lisk’s collaboration with TBH is a powerful new step toward solving these issues. By embedding dApps right into telco apps, they’re literally meeting users where they already are. We’re bringing the art gallery directly to their mobile device. These days, they shouldn’t have to fly around the world just to see amazing art. It’s like the Spotify of Southeast Asian art.
$BNRY Token: A real incentive, or just hype?
The $BNRY token is a fascinating part of this whole puzzle. You can get them for free by using the Lisk’s dApps. Like privileging access to e-Services, Telehealth, Online Learning at public positions, then using those tokens to e-Services! That’s smart. It’s a direct and measurable incentive that users can see real value from, making it more appealing to get involved with Web3. It's not about speculating on the next moonshot. It's about practical utility.
Let's be real. Tokenomics can be tricky. The failure or success of this model depends entirely on the value of the $BNRY token. It depends on how easy it is for users to redeem it. If it's clunky or the rewards are insignificant, it won't move the needle. What’s the use of gaining $1 worth of token when their data plan is $5? And it has to be a pretty darn good value proposition.
The potential is there. Picture this, artists able to use $BNRY to get the supplies they need to create, fans able to use $BNRY to help their favorite creators. It establishes a closed-loop ecosystem that provides value to everyone in the food chain. That's a powerful concept.
A call to all budding Asian artists
First, artists, explore this ecosystem! Lisk’s providing tooling, seed liquidity, knowledge bases. And this isn’t limited to selling NFTs, it’s how organizations can start to build sustainable businesses and engage more meaningfully with their audiences. This is your opportunity to get your work in front of millions. Develop an international fanbase and make a sustainable income in your craft!
Second, consumers, support these artists! Learn about emerging talent, explore their art, and jump into the $BNRY ecosystem. With your support, we can help these creators pursue their dreams and, more importantly, find success.
Third, from Lisk and TBH, remember the human element. Success goes beyond the cost to technology and market reach. It requires empowering each individual. Get feedback from the artists and end users that you are attempting to reach. Provide education, support, and resources. Ensure that this new initiative is inclusive and an asset to the community as a whole.
We hope this partnership will not only benefit Lisk or TBH, but the wider community of artists across Southeast Asia. It’s about putting them in charge, giving them a voice, a platform, and opportunity to shine. It’s not just about Web3 as a new buzzword — it’s about ensuring that Web3 actually is the tool that empowers them. We’ll be watching to see whether they fulfill that promise. The world is watching.
This partnership isn't just about Lisk or TBH; it’s about the artists of Southeast Asia. It's about giving them a voice, a platform, and a chance to shine. It's about making Web3 a real tool for empowerment, not just another buzzword. Let's see if they can deliver on that promise. The world is watching.
- Will this empower artists?
- Will this boost Web3 adoption?
- Will you participate?