Cristiano Ronaldo revealed the latest development of his foray into digital collectibles on April 15, 2025. Binance launched the new initiative on Friday from its official X account. This new announcement follows the hugely successful launch of the “ForeverSkills” NFT collection. NFTs are a natural extension of this new chapter, allowing Ronaldo to deepen his connection with his global fan base through Web3 technology.
Ronaldo’s “ForeverSkills” NFT collection, released in December 2024 on Binance, was one example of how Ronaldo demonstrated an understanding and the importance of utilizing digital platforms. This first foray into the NFT space created new opportunities. That move paved the way for the recently announced project, which will increase fan engagement and provide unique experiences.
The new campaign kicked off their Proof of Skill Challenge on TikTok and Instagram. It covered the period from December 1, 2024 to December 8, 2024. Fans were challenged to show off their best Ronaldo-esque soccer moves. Seventy-seven participants were rewarded with special NFTs. One lucky fan had the chance to be part of an exclusive meet-and-greet with Ronaldo at a masterclass event.
The digital collectible serves as tiered access for the program, with the Premium Tier featuring seven in-depth tutorials on a variety of topics. The package featured signed merchandise giveaways and access to Ronaldo’s virtual masterclass. The Free Tier offered video tutorials and access to exclusive community channels, with the opportunity to mint three skill-themed NFTs.
"I love the chance to connect my passion with fans in new, creative ways." - Cristiano Ronaldo
Ronaldo’s long-lasting interest in Web3 is a testament to his understanding of the digital landscape. He isn’t playing merely to his means and time away from them. By using NFTs and digital collectibles, Ronaldo is testing out new ways to connect with fans outside of social media’s walled gardens.
