Yahoo, a prominent member of the Yahoo family of brands, is actively addressing data privacy and cookie usage across its extensive network of websites and applications. That includes major portals such as Yahoo and AOL, as well as its digital advertising marketplace, Yahoo Advertising. The company insists that transparency and control over the use of personal data and cookies is a priority.

Providing users with the ability to control how data about them is used and distributed. Withdraw your consent or manage your consent options at any time. Simply go to the “Privacy and Cookie Choices” or “Privacy Dashboard” links available on Yahoo’s properties. For anyone wanting a finer level of control, the “Manage Privacy Settings” link offers more detailed customization.

Yahoo uses cookies and personal data for multiple important reasons. These purposes include delivering its websites and applications, verifying users, maintaining security and integrity, and combating spam and misuse. In addition, Yahoo uses these tools to track the most popular features across its different platforms.

Beyond these essential functions, Yahoo and its partners use cookies and personal information for other purposes. This includes the provision of advertising and other related services. Users continue to hold the leverage in order to change their cookie and private information settings to meet their desired level.

The Reject All link will help you refuse the use of cookies with just a few clicks. You can revoke access to your personal information for those additional purposes. Detailed information about Yahoo’s data collection practices can be found within their Privacy Policy and Cookie Policy. These documents, accessible on Yahoo's websites and applications, offer detailed insights into the company's approach to data privacy.