Tron plans to do so by creating a new global property treasury via a new corporation, Tron, Inc. The new organization will initially be devoted to the purchasing and staking of TRX, the native cryptocurrency of the Tron blockchain. The company stated on Monday that it would start off with a first acquisition of $210 million in TRX.

Tron, Inc. will maintain a digital asset treasury, initially sole focused on maintaining the value of TRX. This strategy is similar to previous moves by Michael Saylor, crypto’s patron saint, who promoted the idea of corporations creating crypto treasuries.

News of Tron, Inc.’s formation was first reported by The Financial Times. Eric Trump is expected to be a member of the leadership team of the newly merged company.

Considering the success of early adopters such as Michael Saylor, more companies are pursuing the crypto treasury strategy. Tron, Inc.’s use demonstrates the growing trend of educational institutions turning to digital assets as a key component of their corporate financial management strategy. The company's focus on acquiring and holding TRX reflects a belief in the long-term value and potential of the Tron blockchain's native cryptocurrency.

Eric Trump’s expected participation in the leadership team makes this an even more interesting venture. His role as celebrity avatar undoubtedly would give greater visibility and influence to Tron, Inc.