World of Women (WoW) is a women-led Web3 brand focused on increasing female representation. It is confident that its mission-driven approach provides it with a powerful advantage during the ongoing NFT market crash. WoW was released in 2021 by digital artist Yam Karkai. It has an ambitious goal to increase the representation of women in this next era of the web. CEO Vi Powils intends to use the occasion to showcase new products, collaboration, and community engagement that will deepen WoW’s impact. This release comes as the nascent NFT market is experiencing a historic collapse in trading volumes and value.
World of Women (WoW) is on a transcendent mission. They seek to improve the visibility of women in the Web3 and NFT communities. Digital artist Yam Karkai founded WoW in 2021 with the mission of empowering women within the digital space. The company is Web3’s largest purpose-driven brand, according to its claims.
Vi Powils, the new CEO of World of Women (WoW), is taking the organization in exciting new directions. In the coming months, World of Women (WoW) will be rolling out a new suite of products, partnerships and initiatives focused on community. The common threads among these initiatives are to increase World of Women (WoW)’s impact as fast as possible.
In fact, I think mission-driven projects are the ones best positioned to survive and thrive in this kind of environment. - Vi Powils
Since the height of the NFT boom, the NFT market has faced a massive crash. In fact, daily trading volumes of the top 20 NFT markets have dropped by more than 90% so far this year. These figures from Token Terminal confirm a dramatic downturn. Those numbers declined from $62.13 million at the end of January to a paltry $5.35 million by March 31. By the close of 2021, the NFT market was valued at $17 billion. It is slated to fall to $8.8 billion in 2024.
Despite the market slump, Vi Powils is still hopeful for WoW’s future. She’s confident that having a strong overall vision and being consistent will help the right projects get through.
Because when speculation fades, what’s left are really the projects with purpose, consistency, and a real reason to exist. So, I think that’s where we are going to shine, because our value isn’t tied up to hype, it’s tied up to impact. - Vi Powils
Powils additionally went on to share her thoughts on WoW’s influence on female representation within Web3.
I think WoW has helped move the needle in a significant way. You can tell it has because even now, talking to people, even people outside of the community, if you mention the name WOW, people know it. And it’s not the case for all collections… - Vi Powils
She added that the company was focusing on strategic partnerships, education and making real-world impact.
…but there is still obviously a long way to go. Especially in making women feel like they belong, like they have the right to be in this industry. And more importantly, they are needed here to help it grow and push the boundaries. - Vi Powils
WoW is focused on expanding its reach and utility.
We are focused on building real products, launching tools that empower our holders, and expanding our presence beyond Web3. - Vi Powils
The company is also prioritizing strategic partnerships, education, and real-world impact.
From strategic partnerships to education and real-world impact, and everything we do is about showing that World of Women is a platform with purpose, not just a picture. - Vi Powils
