I think back to meeting Devi, a Balinese waria and artist, at a small crypto meetup in Ubud last summer. She was very committed to minting her detailed batik designs as NFTs. For her, the gas fees were so exorbitant that it became impossible for her to move forward. It felt wrong. Initially, true Web3, the promised land of decentralization and community, felt completely out of reach to her. It’s stories like Devi’s that get me really pumped about projects like the Executive R0AR Society (ERS) NFT airdrop.

Airdrops bypass traditional gatekeepers?

Used creatively, airdrops can be a mind-blowing tactic. Consider them a digital stimulus package, delivered directly to the wallets of those who need it most. Through them, they skip over the venture capital firms, the private presales, the “insider” deals that are all too familiar in the crypto space. They provide an important opportunity for normal folks, like Devi, to be able to get a foot in the door. This makes airdrops distinctly different from purchasing an ICO or participating in a seed round. Yet they typically require low or no upfront investment – only your time and energy.

The ERS NFT airdrop, which is sending $1R0R tokens to ERC-20 token holders, is a perfect case in point. The market cap of $1R0R is approaching $300 million. In the back end, some NFT-holders have been noted as strategically transferring their NFTs to other wallets in order to maximize their allocations. Come on— it’s not all about the profit motive. It's about the opportunity it provides. More importantly, it’s about opening up the opportunity to a wider group of people to participate in an exploding ecosystem.

Is it perfect? Absolutely not. The distribution is done on the basis of an AI driven algorithm which again is open to discussion in terms of fairness. Read more There’s been a lot of discussion about how this decentralization strategy to maximize airdrop allocation can actually end up harming smaller holders. It’s amazing and touching that everyone is really digging in to these significant questions. Recalibrating our homegrown, offline rubrics for how we distribute wealth more equitably in this new digital ecosystem would be an important leap.

$PENGU or just another pump and dump?

Hearing this contextualized in comparison to the $PENGU airdrop from Pudgy Penguins is both fascinating. In many senses, $PENGU was the perfect success, turning around a project that had otherwise been dead in the water. Can $1R0R achieve the same? It's too early to tell. The R0AR team has a great strategy in place for their long-term usefulness. From better staking bonuses to early access to AI tools, we have a lot in the works—and that’s just scratching the surface! ERS NFTs currently have a listing percentage of less than 3%. This points to a conclusion that greater holders confidence in the value and future of the project.

Let's be brutally honest: not all airdrops are created equal. Some are simply cash grabs, created to line the developers’ pockets while holders end up with nothing but worthless tokens. Some are so uselessly designed they actually turn into a source of frustration than of empowerment. Sound familiar to those airdrops? You had to really jump through hoops, really connect to some shady exchanges, and really risk your whole wallet. What a hassle all to save a couple of pennies worth of tokens! Yeah, me too.

We need to be discerning. To do so, we need to support projects that are committed to doing the hard work of fostering authentic community. These projects need to add tangible value for their holders and not just themselves.

Web3 needs Southeast Asian voices!

Of all of their airdrop ideas, I find the ERS one most interesting and compelling. If applied wisely, it can truly empower communities all throughout Southeast Asia. This region is bursting at the seams with talent, creativity and entrepreneurial spirit. It is too often unable to tap into the more abundant resources and opportunities available in more mature markets.

That’s why I believe that Web3 offers humanity our last best chance to level the playing field and build a more equitable global economy. That will only happen if we actively work to make it more inclusive and accessible to everyone, regardless of their background or location. For us, that means supporting projects that focus on building community first and have a clear, thoughtful strategy behind any airdrop.

  • Lower Barriers to Entry: Airdrops provide a low-cost entry point to Web3 for individuals who may not have the capital to invest in traditional crypto projects.
  • Community Building: Airdrops can foster a sense of community and ownership among participants, encouraging them to actively engage with the project and contribute to its growth.
  • Empowerment: By distributing tokens directly to individuals, airdrops can empower them to participate in the digital economy and control their own financial destiny.

So, what can you do? Do your research. Support projects that align with your values. Join airdrops that prioritize their communities, not the whales. And most importantly, spread the word. Together, let’s create a Web3 that benefits us all equally, leaving no one behind. Let’s ensure that the future of finance resonates like a R0AR, not a R0ARer. The snapshot is May 10th. Don't miss it.

So, what can you do? Do your research. Support projects that align with your values. Participate in airdrops that are designed to benefit the community, not just the whales. And most importantly, spread the word. Let's build a Web3 that empowers everyone, not just a select few. Let's make sure the future of finance sounds like a R0AR, not a whimper. The snapshot is May 10th. Don't miss it.