STEPN, a social lifestyle app, has announced a two-year partnership with the Argentine Football Association (AFA) to launch NFT digital sneakers. This new collaborative tribute celebrates the GOAT football squad. It furthers AFA’s impact in the Web3 ecosystem, giving fans access to unique rewards and experiences. STEPN, which has more than 5.7 million users around the world, is focused on building its community of users with the program. AFA, the reigning world champions, aims to motivate the future generation of athletes.
The partnership will introduce new Genesis NFT digital sneakers, unlocking real-world rewards for fans, including autographed jerseys and match tickets. AFA and STEPN have already started collaborating on giving away NFT sneakers to community members in the form of fun lotteries. This partnership provides Stars fans exclusive experiences with their favorite team!
Genesis NFT Sneakers
STEPN will also release limited-edition Genesis NFT digital sneakers through the collaboration. The Argentine fans who get their hands on these sneakers will unlock actual benefits, improving their experience and creating deeper engagement with the Argentine national team. This year, STEPN GO released the Genesis NFT collection in partnership with Adidas in September 2024. This limited drop of 1,000 digital sneakers at 10,000 GMT per entry underlined STEPN’s NFT know-how.
This collaboration will see STEPN and AFA co-brand the Genesis Sneakers as AFA’s intellectual property and both parties will reward real world rewards exclusively to users. These incentives, such as an autographed jersey and match tickets, are among the most popular, providing exceptional experiences for fans. This strategy builds on the momentum of both STEPN and AFA to create incredible hype and engagement.
STEPN & AFA will provide the NFT sneakers to fans through lottery giveaways to promote even access and build anticipation. This approach opens up the most dedicated fans to compete against one another for unique prizes. As a byproduct, it deepens their loyalty to the club. The celebration program provides several small prizes and lotteries over the course of the next two years to honor fans.
Expanding into Web3
AFA has selected STEPN to deepen its reach into Web3 and meet its audience where they’re going — acknowledging the increasing importance of digital engagement. In addition to STEPN’s proven infrastructure and community, AFA has ambitious plans to engage millions of users across the STEPN ecosystem in the Web3 universe. This partnership signifies AFA's commitment to innovation and reaching new audiences through digital technologies.
The journey of AFA in Web3 continues to grow and thanks to the experience of STEPN, AFA will be able to reach millions of users in the Web3 space with the goal of consolidating the passion and excellence that our team conveys to the next generation of Argentina National Team fans. - Leandro Petersen, commercial and marketing director of AFA
Having already built up over 4 million registered users, STEPN hopes to grow this figure even further by entering this partnership. To onboard these new users, STEPN intends to provide exclusive rewards and experiences linked to the Argentine national team. Through this approach, they hope to outmuscle competitors and consolidate their market position. This collaboration aligns with STEPN's strategy of partnering with prominent brands to enhance its platform's appeal.
AFA's Vision
With AFA being the world champions, they look to inspire the next generation of players, and with this collaboration with STEPN, they can do just that. Through the use of digital technology, AFA is able to connect with fans on a deeper level. This method enables them to broaden their scope and amplify their influence outside the football field. This partnership is a great example of AFA’s focus on innovation and desire to connect with fans in new and meaningful ways.
STEPN x @Argentina The world saw them lift the trophy. Now, we team up with the champions... The reigning world champions with the latest three-star logo, the legends of the game, the AFA, inspire the next generation of players! - STEPN
This ongoing initiative is designed to acknowledge the fans by hosting amazing contests and giveaways over the next 24 months! For us, it’s all about developing a greater connection between the team and its fans. Both AFA and STEPN are passionate about providing these unforgettable experiences to their fans. In return, they provide special rewards and experiences that help deepen the connection between the team and their worldwide following.
