Bitget, one of the largest cryptocurrency exchanges and a global Web3 company, has recently unveiled its Web3 empowerment initiatives from the Harvard Blockchain Conference. Founded in 2018, the company has quickly scaled, proudly serving more than 100 million users in more than 150 countries and regions. It has further attracted attention for being a noted venture building case study. Bitget’s CMO, Gracy Chen, described the exchange’s strategic blueprint, focusing on product introduction, marketing tactics, and revenue generation mechanisms. The company has demonstrated a commitment to supporting innovation, education and inclusivity within the blockchain ecosystem. This commitment fuels our pursuit of mass adoption and ensures responsible development within the Web3 ecosystem.

Strategic Pillars of Web3 Empowerment

Bitget’s recent presentation at Harvard underscored the exchange’s strategic framework for Web3 empowerment and the ongoing mission to champion these three key pillars. Product development has been a pillar of Bitget’s strategy, as the company has constantly released innovative products. These offerings have included everything from industry-first copy trading features to delivering real-time cryptocurrency prices, such as Bitcoin & Ethereum.

>The second major pillar in Bitget’s framework is marketing. Bitget has proven a strong creative marketing hand already with LaLiga and Lionel Messi’s “Make It Count” partnership facilitating connectivity. As a result, these partnerships have more than doubled brand awareness and increased user engagement by over 250%.

The third pillar is Bitget’s commitment to sustainable revenue model. The company aims to create long-term value for its users and the broader Web3 ecosystem through diversified and resilient financial strategies.

Championing the Next Generation of Web3 Innovators

Bitget is closely engaged in programs aimed at fostering the next wave of Web3 pioneers. Enbridge’s $10 million Blockchain4Youth program is a great example of this commitment. This program empowers young builders through strategic university partnerships and provides them with the resources and support needed to thrive in the decentralized world.

"Returning to my alma mater and addressing some of the brightest minds in the world is a true honor. Harvard represents the pinnacle of innovation and intellectual advancement. At Bitget, we believe that empowering top talent is vital for the future of Web3. Through initiatives like Blockchain4Youth, we are committed to equipping the next generation with the tools and knowledge to shape the decentralized future." - Vugar Usi, COO of Bitget

Through the Blockchain4Youth initiative, we have developed more than 60 academic partnerships worldwide. This includes innovative partnerships with respected organizations such as UCLA and Harvard. Beyond Blockchain4Youth, Bitget backs the likes of Blockchain4Her, reinforcing its commitment to fostering inclusivity in the Web3 ecosystem.

Expanding Influence Through Strategic Partnerships

Bitget has established cutting-edge strategic partnerships with top-tier global sports and entertainment entities. This action will allow them to grow their audience and reinforce their brand identity. As the Official Crypto Partner of LaLiga in Eastern, SEA, and LATAM markets, Bitget connects with a vast audience of sports enthusiasts.

Outside of LaLiga, Bitget has established partnerships with Turkish National athletes Buse Tosun Çavuşoğlu, Samet Gümüş, and İlkin Aydın. These strategic partnerships highlight Bitget’s initiative and dedication to nurture talent while advocating its brand philosophy worldwide.